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https://images.squarespace-cdn.com/content/v1/63d721d13a2faa511bd85b2b/29a7cf9b-0b32-4770-bcdf-3a23ddc36b76/francescas_co_vid_storyboard_2011_Page_30.jpg https://video.squarespace-cdn.com/content/v1/63d721d13a2faa511bd85b2b/6ee21920-b620-464d-90b9-45a1ae1277ba/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/63d721d13a2faa511bd85b2b/6ee21920-b620-464d-90b9-45a1ae1277ba/thumbnail Videography The video series is to shed light on the evergreen “CORE” product family through the lens of the CEO and Creative Director—sharing how they’re designed, and their backstory. https://video.squarespace-cdn.com/content/v1/63d721d13a2faa511bd85b2b/82dd2f55-137a-47ee-a9ee-8ddae69ac025/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/63d721d13a2faa511bd85b2b/82dd2f55-137a-47ee-a9ee-8ddae69ac025/thumbnail Videography The Francesca’s Branding Video assisted in making the company go public in 2012—the sole purpose to was sell the brand’s story to potential shareholders. 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